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Yes, now is the best time to start a podcast

The best time to start a podcast was 10 years ago. The next best time is today.

Over the past few years, podcasting has exploded in popularity.

Last December, I launched my podcast. I’ve learned a lot about myself, and it’s been challenging. It’s also a great way to meet so many people and develop mutually beneficial relationships.

I wanted to start it in 2019. I procrastinated.

Podcasting has a high barrier to entry. It’s not like starting a blog. But the sooner you start, the better.

I am a numbers guy. Let’s start with some stats:

  • There are 420+ million podcast listeners globally.
  • There are 2.4+ million podcasts with over 66 million episodes between them.
  • The U.S. leads in podcast listenership. The number is close to 100 million. One-third of the American Population listens to podcasts regularly. 78% of the US population is aware of podcasts. Out of which, 28% listen to podcasts weekly.
  • By 2024, podcasting is expected to be a $4 billion industry.

Benefits of starting a podcast

The benefit of starting a podcast might differ depending on your end goal.

Say you are an expert on a topic. And want to build credibility. A podcast will allow you to share ideas, tell stories, and interview like-minded people.

This way, your audience learns from you, and you build relationships and credibility over time.

All of the above is true for me. I am a much better communicator because I speak to guests with different personalities.

So it’s subjective. You won’t know the real benefit until you try.

What you need to get started

A decent mic is an absolute must. I use Shure MV7. I love it. Here’s why it’s the best mic for podcasting.

My podcast also has a video component to it. I use Riverside.fm to record podcasts and then Premiere Pro to edit them.

I am too nerdy. But you don’t have to do everything I do to record and edit a podcast.

You can use any software you like. I just shared what I use.

Once you record and edit, you will need a platform to host the podcast. There are many free options, but I prefer to pay, so I picked Transistor.fm.

Don’t overthink it. Reach out to me if you need help and get recording.