Alif Bay Pay – Yes, There Is An App For That

Alif Bay Pay is fun and interactive Urdu alphabets learning app that will take any toddler on an educational joy ride.

I saw a demo of Alif Bay Pay app few weeks back during lunch with two Qurtaba co-founders, app developer, and thought it was visually very appealing and an excellent way for kids to learn Urdu alphabets.

According to Arjumand Azeemi, co-founder of Qurtaba and developer of the app, “Qurtaba’s vision is to spark the love of learning Urdu in young children” with this iPhone app. “One part of that goal is teaching them to read and write Urdu, not just spoken Urdu. By learning Urdu they not only learn a new language, it opens a whole new culture for them. With languages, comes the culture.” said Azeemi.

Each alphabet is pronounced with the visual of the corresponding animal/thing in a beautiful voice. Alif sey Anaar, Bay sey Bandar, Pay sey Patang etc. After 38 alphabets, you can listen to all the alphabets in the form of a jingle.

Pay sey Patang Bay sey Bandar Alif sey Anaar
Kids born to Pakistani parents in America don’t learn any Urdu formally. Limited Urdu they are exposed to comes in the form of random sentences that start in Urdu and end in English. This problem is very wide-spread, trust me, I have seen it. This app can be an excellent start for kids to get the basic alphabets right. Kids are known to grasp a new language skill if taught earlier in life.