Foursquare may bounce social media into money-making mode – Chicago Tribune
Fooursquare’s success has proven that social media is capable of monetizing itself if a proper strategy is implemented. People like games and Frousquare gives people what they want in a fun way and lets owners of restaurants and other popular spots be in charge. Twitter’s loss is Foursquare’s gain.
100 Ways To Measure Social Media – by David Berkowitz for Digital Connections
Social Media ROI is a hot topic. Everyone involved in social media wants to know how to mesure the success or lack of. David Berkowitz lays out 100 ways one can start measuring social media depending on the industry.
Retailers add tweets, pals to advertising – by David Kaplan for Houston Chronicle
A look at how retailers like Staples, JC Penney, and Best Buy used social media to lure shoppers to their Black Friday deals.
Social Media Minute: LinkedIn Opens To Developers, Twitter Gets a Revenue Model – by Jason Harris for CMSWire
Analysis of social media news related to Twitter going corporate to make money, LinkedIn opening up to developers, Xbox embracing social media and Brizzly going public for all users.
Social Media Brings Thanksgiving To The Table – by Caroline Giegerich for Huffington Post
LA Times Social Media Guidelines Lead to Much More – by Frank Reed for Marketing Pilgrim
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics – by Avinash Kaushik