Another example of Twitter making life easier for entrepreneurs and small business owners is the article “Entrepreneurs ‘Tweet’ Their Way Through Crises” by Sarah Needleman in Wall Street Journal.
Most business owners have realized that instead of using Twitter as a PR tool, it is better to use it as a customer service tool because it adds more value to the company.
Twitter has turned out to be a useful tool for some small businesses coping with customer-service or public-relations crises.
Just Tweeting when there is a problem is not useful because it doesn’t get anyone to follow you. updating your Twitter profile frequently and keeping things fresh is the way to go. If you are a small business and have employees, ask them to Tweet during business hours.
These are tough times for most businesses, Twitter sets you apart and shows customer appreciation by saying “You Care.”