Adsense Earnings since 2003

My AdSense earnings since 2003

AdSense first came to being in April of 2003 when Google acquired Applied Semantics. I signed up for AdSense in October of 2003 and have used it since to monetize my blogs and websites. I did try few other networks (CJ & LinkShare) but never had any major success. Primarily because they used the banner model whereas AdSense was text based and showed relevant ads.

Between October 2003 to December 2011, I made $7602.89 using AdSense. That’s little over $900/year. Not much by any standards but I don’t do this for living so I am not going to complain.

2007 was my best year because I was running number of websites that I ended up selling because of time constraints. Websites are akin to dividend paying stocks; more you have, more money you make.

I have never talked about my earnings in the past because I didn’t want to be seen as a blogger who is in it for money. I am talking about it now because I feel everyone should blog and most don’t because they don’t think it is rewarding. It can be as rewarding as you want it to be, just don’t quit your day job.

Some thoughts on Facebook S-1 Registration Statement

I crunch numbers for living and read the entire S-1 Registration Statement while lunching on the best biryani ever. I was looking for accounting gimmicks, similar to the one used by Groupon. Apart from the non-GAAP cash flow projection, Facebook didn’t invent bizzare terms to justify expenses or acquisition costs. likes 1.

Facebook’s choice of audit firm, Ernst & Young, didn’t sit too well with me. They audited Lehman Brothers, Bernie Madoff etc and of course gave the opinion that the financial statements “present fairly, in all material respects, the consolidated financial position” of the said company. That wasn’t entirely true, was it? Apart from that, they also gave a big thumbs up to Groupon and then SEC had to step in and ask Groupon that it revise it’s shady accounting. likes 0.

I use Facebook’s app more than I use the actual website. I am not the only one, majority of the people I know use Facebook on their smartphones. That is good and bad. Good because having access to Facebook on our phones keeps us more addicted to it. It’s like getting cocaine at a drive-thru. Bad because Facebook doesn’t know how to make money off of mobile users yet but I am sure there is something in works. likes 0, likes 1.

S-1 registration statement didn’t reveal the metric that is a standard in online advertising and that omission has lead to speculation about the effectiveness of Facebook ads. I am talking about the Click-through Rate or CTR. Revealing this metric will make it easier for analysts and investors to compare it with Google’s CTR – undisputed leader in online advertising. likes 0.

What worries me most is that Facebook’s true evaluation is not anywhere near the $100 billion territory. 85% of revenue is based on advertising and 12% comes from its partnership with Zynga. $3 billion revenues in 2011, multiply that by 10 and you get $30 billion. In reality, companies are not worth more than 5-10 times their revenues. In perspective, Google is worth around $200 billion and it had $38 billion in revenues in 2011. That amount is in line with the industry average of 5 to 10 times the revenue. likes 0.

[INFOGRAPHIC] – Facebook in Numbers

The past, present and the future of Facebook. Numbers are not always reflective but they do provide a crucial insight. Facebook’s success is more psychological than a classic case of necessity is the mother of invention. Here’s an interesting infographic, courtesy of Statista, trying to capture the numbers behind the Psychological want.

Infographic originally published on

When will Mark Zuckerberg buy a new shirt?

I have long awaited for this day. The day that kept the tech news reporters up all night and then disappointed them in the morning only to surprise them in the afternoon – Facebook IPO.

You see, I have had enough of Mark Zuckerberg in that grey shirt. I have a feeling, he might actually buy a different colored shirt now. When he rings the bell on NYSE in few months, I want to see him in at least something buttoned down, if not a suit.

Mark Zuckerberg Grey Shirt

Please Mark, make it happen.

Photo credit: Paul Sakuma/AP/File


How to restore MacBook Air to factory condition

I bought MacBook Air in August and sold it a a month ago on eBay. At the time, I was planning on using it during my commute and for school. Though my commute is still there, there is no school in the horizon, at least for the time being. The machine was too sexy for dust and that’s why I sold it.

I got little frustrated when I wasn’t able to figure out how to restore MacBook Air to factory condition. After spending over 1 hour reading support forums and numerous blogs, finally, I was able to figure it out.

In the end I felt that it wasn’t really that complicated and Mac geeks seem to think that Command Line is a piece of cake for an average person. Trust me, it’s not.

Here’s my simple 5 step guide to restoring MacBook Air (13-inch, Mid 2011) to factory condition:

1) Restart your computer while holding down the Command and R key. The Mac OS X Utilities pane appears.

Mac OS X Utilities Pane

This screen allows you to run Disk Utility to erase your hard drive and reinstall a fresh copy of Mac OS X Lion.

2) Click on Disk Utility, select the disk on the left, select Mac OS Extended (Journaled) from the pop-up menu and then click Erase. Your screen should look something like this:

Disk utility erase screen

3) After the disk is erased, select Disk Utility and then Quit Disk Utility.

4) Make sure you are connected to the Internet through WiFi. You have to be connected in order to re-install Mac OS.

5) In the Mac OS X Utilities pane, select Reinstall Mac OS X and click Continue.

If all goes well, you will have a clean install of Max OS X. Your MacBook is now officially restored to factory condition and you didn’t have to go through the command line.

If there’s a better and easier way, feel free to chime in below.