Round up of Interesting Social Media Links Of The Week. These links are mostly newspaper and blog articles but may include occasional audio/video. The links below are handpicked and not computer generated.

In airline industry, social-media marketing takes flight – Star Telegram

FarmVille becomes social-media powerhouse – SF Chronicle

Tweet Like you Mean it! Twitter Strategies for Tweeps – David Lee King

Tech Industry Leaders Speak at Campus Startup Conference – DailyCal

9 More Ways Restaurants Can Use Social Media – RIMag

4 Reasons Your Organization Should Embrace Social Media – CMS Wire

10 Tips for Creating Buzz With Facebook Events – Social Media Examiner

Google Versus Google — Will Social Search Tear the Company Apart? – Huffington Post