Round up of Interesting Social Media Links Of The Week. These links are mostly newspaper and blog articles but may include occasional audio/video. The links below are handpicked and not computer generated.

Social Media Newsrooms-nonsense or necessity? – Proactive Report

Writers, Reviewers and Social Media – Oregon Live

How has social media changed PR? – SF Examiner

How Social Media Can Actually Work – BusinessWeek

Why Investing in Social Media Now Will Keep Your Business Alive in 10 Years – 10e20

Social Media Is Going Down the Toilet (Literally) – Mashable

Facebook/Twitter Use May Now Mean More for Google/Bing Rankings – WebProNews