It’s about time, Box

Finally, last week Box filed S-1 with SEC to go public. It’s about time.

Box HQ

I use Box every now and then to store important documents. I am not a customer, just a free user with 50GB storage, out of which, I have used 145MB. 

Box doesn’t make money, this wasn’t news to me. I knew this back when I prepared its 2011 tax return. In fact, it has long been speculated that Box is deep in red but the IPO news played out like an alarm clock going off. Overnight, every tech blogger out there turned into a financial analyst trying to warn the masses of the impending doom. That’s what I love about the internet, it’s free amusement for the knowledgeable and trivial anxiety for the gullible.

In the sea of startups, there is only one startup out there that has focused 100% on one thing and just one thing. That’s Box and the focus is enterprise cloud storage. Do one thing and do it right. Once the core product is nailed, they will have have all the time in the world to diversify their offerings.

After the IPO, things will get quite tough for Box. Wall street likes to see increase in revenues even if that doesn’t translate into profits. So far, that’s one thing going in the right direction for Box.

I promised myself that I won’t use the word “bleeding” in my post while talking about Box and won’t mention Aaron Levie’s ownership percentage in the company. I think I have succeeded, temptation has nothing on me.

But, I really suggest you read this Quora response by the man himself about his ownership percentage.

It takes lot of persistence to survive this long, I wish all the best to Box, its employees and investors.

Photo Credit: TechRepublic

Playing brain games on Lumosity wasn’t for me

On December 31st, 2013, I signed up on Lumosity. I had done few tests before but decided to pay $195 for the lifetime membership in order to have access to all the tests they offer.


Lumosity provides access to brain games that help memory, retention, concentration etc. I signed up because I can use some help, especially with information retention.

I took tests everyday. Just games, tricky games, math games. I felt couple times that I scored better because I knew the sequence. As if practice was making me better at something. Incidentally, through Business Insider, I came across an article that proved that I might actually be right about practice improving my score. The article quotes couple of fairly reliable studies and concludes that playing games overtime will improve performance within the scope of the game but with no real world application outside the controlled gaming environment.

I don’t know. I took advantage of the 30-day money back guarantee. Lumosity wasn’t for me.

Improving Twitter Experience

My Twitter experience had been on a downward slope and I never stepped back to wonder why. So I did and came to the conclusion that I am just too overwhelmed, maybe it’s the noise in my stream or maybe it’s the information fatigue. My Twitter screamed re-tweets, links, digital beggars, and sponsored tweets. It’s not what I signed up for.


I was following 800+ people/business/sites. I had to re-think why I am following businesses, what are they giving me in terms of information other than spamming their coupons. Why the hell am I following Starbucks?

First step was to unfollow all businesses including sites that I can access through Flipboard. Second was to unfollow people who I don’t remember why I followed in the first place. That includes lots of CPAs who keep re-tweeting IRS tax tips, bloggers who are now calling themselves social media gurus, the unimaginative wave of marketing newbies a.k.a growth hackers, and people who say RT≠ Endorsement. Seriously, what else can a re-tweet mean?

Cleaning out the house never felt so good. I am now following less than 100 people and my Twitter experience has improved significantly. Give it a try, if it worked for me, it will work for you too.

Had a great time at my first 5k

Had a great time at my first #5k. #svturkeytrot #Thanksgiving
Had a great time at my first 5K.